{"componentChunkName":"component---src-templates-main-js","path":"/en/Markenstrategie/1","result":{"data":{"site":{"siteMetadata":{"title":"SECmarket Blog"}},"contentfulWebPageMetaTags":{"author":"SECmarket GmbH","description":"News von SECmarket ","keywords":["Blog"],"siteTitle":"SECmarket"},"file":{"childImageSharp":{"fluid":{"base64":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAJCAYAAAAywQxIAAAACXBIWXMAABYlAAAWJQFJUiTwAAAAl0lEQVQoz42R2wrAIAxD/f+P9YqivnRE6Mg6d3koak0Piboxhtiac0rvXWKMEkKQ1trq7bS2HIRaDEspXWCsUd2unBVhVVit9exhz/BXhxbmvZdSymUY8bWPBDbVzSE70bfjYaw559XHPXQ89xhZhwGDIwzznfaR5BW4A+PN2AnOcAiYOn+MbD/GChUGxxb2yyHvv2AMPAAoib3Ic69DrgAAAABJRU5ErkJggg==","aspectRatio":2.3255813953488373,"src":"/static/d631a5f0e7a65ecefd080c9d677572f1/ee604/placeholder.png","srcSet":"/static/d631a5f0e7a65ecefd080c9d677572f1/69585/placeholder.png 200w,\n/static/d631a5f0e7a65ecefd080c9d677572f1/497c6/placeholder.png 400w,\n/static/d631a5f0e7a65ecefd080c9d677572f1/ee604/placeholder.png 800w,\n/static/d631a5f0e7a65ecefd080c9d677572f1/f3583/placeholder.png 1200w,\n/static/d631a5f0e7a65ecefd080c9d677572f1/a5bda/placeholder.png 1270w","sizes":"(max-width: 800px) 100vw, 800px"}}},"allContentfulBlogPost":{"edges":[{"node":{"title":"Von der Positionierung im Sicherheitsbereich zur Markenstrategie –  Mut zu neuen Konzepten in der Sicherheitsbranche","slug":"positionierung-im-sicherheitsbereich","publishDate":"18.03.20 16:03","tags":["Sicherheitsbranche","Markenstrategie"],"heroImage":{"fluid":{"base64":"data:image/png;base64,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","aspectRatio":1.3337091319052987,"src":"//images.ctfassets.net/iiuhjpjd3t1o/6UbgJCBUbG5TeFrO1Hqd9u/bbb9f0fe165c80fb195c0e241fe606fe/felix-timtschenko-sicherheitsberater-externer-moderator-secmarket-10-2019.png?w=800&q=50","srcSet":"//images.ctfassets.net/iiuhjpjd3t1o/6UbgJCBUbG5TeFrO1Hqd9u/bbb9f0fe165c80fb195c0e241fe606fe/felix-timtschenko-sicherheitsberater-externer-moderator-secmarket-10-2019.png?w=200&h=150&q=50 200w,\n//images.ctfassets.net/iiuhjpjd3t1o/6UbgJCBUbG5TeFrO1Hqd9u/bbb9f0fe165c80fb195c0e241fe606fe/felix-timtschenko-sicherheitsberater-externer-moderator-secmarket-10-2019.png?w=400&h=300&q=50 400w,\n//images.ctfassets.net/iiuhjpjd3t1o/6UbgJCBUbG5TeFrO1Hqd9u/bbb9f0fe165c80fb195c0e241fe606fe/felix-timtschenko-sicherheitsberater-externer-moderator-secmarket-10-2019.png?w=800&h=600&q=50 800w,\n//images.ctfassets.net/iiuhjpjd3t1o/6UbgJCBUbG5TeFrO1Hqd9u/bbb9f0fe165c80fb195c0e241fe606fe/felix-timtschenko-sicherheitsberater-externer-moderator-secmarket-10-2019.png?w=1183&h=887&q=50 1183w","sizes":"(max-width: 800px) 100vw, 800px"}},"description":{"childMarkdownRemark":{"html":"<p>Viele Unternehmen aus dem Sicherheitsbereich konnten sich bereits sehr gut am Markt positionieren. Es gibt aber auch ganz großartige andere Unternehmen auf dieser Welt. Unternehmen, bei denen jeder Kunde, jeder User sofort weiß, um welches Unternehmen es sich handelt und die eine erfolgreiche Markenstrategie aufgestellt haben.</p>"}}}}]},"allContentfulPerson":{"edges":[]}},"pageContext":{"isCreatedByStatefulCreatePages":false,"limit":10,"skip":0,"currentPage":1,"itemCount":1,"tags":["Alle","SECmarket Booking Plattform","Revier- und Streifendienst","Bestandskundenverwaltung","White Label Funktion","SECmarket Booking","Schulung","Booking","SECmarket","White Label","Buchungsplattform","Sicherheit","Security buchen","Objektschutz","Booking Plattform","Tarif","Tarifübersichten","Entgelt","Entgelttarifvertrag","militärische Anlagen","Gehalt","Ausbildung","Sicherheitsdienst","Sachkunde","Fachkraft","GSSK","LSSK","Staffcoach","Weiterbildung","SECURITAS","SICHERHEITSPERSONAL","Jobs","Security Job","Arbeit","Flughafensicherheit","Securitas","Perosnal","Personal","booking.secmarket.de","Sicherheitsbranche","Booking Portal","Lünendonk-Studie","Sicherheitswirtschaft","Trends","BDSW","Gegenbauer","Secmarket","Pandemie","Lünendonk","Motivation","Studie","BVMS","Zukunft","Förderung","Lohn","Frauen","Sicherheitstechnik","Personenschutz","Team","Werbeflächen","Job ","Markenstrategie","Sicherheitsbranche ","Features","SDL","Tarifverträge","Aus-und Weiterbildung","Aus- und Weiterbildung","Job","Veranstaltungsbranche","Jobs Sicherheitsbranche","Personenschutz ","Bewerber"," Events","Events","Karriere","Jobmesse","Job finden","111 Tätigkeiten","Rechtliches ","SECmarket News"],"tag":"Markenstrategie","intl":{"language":"en","languages":["de","en"],"messages":{"search":"Search","secmarket":"SECmarket","contact":"Contact","moreArticles":"More articles","recentArticles":"Recent articles","blog":"BLOG","next":"Next","previous":"Previous","share":"Share","readMore":"Read more","blogDescription":"","allNews":"","landingDescription":"","cancel":"","accept":"","cookies.header":"","cookies.content":"","jobs":"Jobs","accounts":"Accounts","landing.siteTitle":"The portal of the security market","landing.siteSubtitle":"We connect security service providers with job seekers and clients. We also provide you with industry news and exciting interviews.","landing.jobHero.title":"Jobs in the security market","landing.jobHero.subtitle":"Melden Sie sich jetzt an und finden Sie die richtige Lösung für die Sicherheitsbranche.","landing.bookingHero.title":"Security for your events","landing.bookingHero.subtitle":"Plan and book or assign services for your events with selected companies.","landing.news":"News","landing.seeAll":"See All","header.blog":"News & Interviews","header.securityServiceProvider":"Security service provider","header.login":"Log in","header.findEmployees":"Find Employees","header.offerSecurityServices":"Offer Security Services","header.findJob":"Find a job","header.bookServices":"Book Services","header.menu":"Menu","header.secmarket":"SECmarket","news":"News","header.securityServices":"Security Services","header.products":"Products"},"routed":true,"originalPath":"/Markenstrategie/1","redirect":false}}}}